Master of Strategic Communications Management (Double Masters with Shanghai Jiao Tong University) in Caulfield East Australia | Monash University

This dual-degree international master's program allows you to fulfill the requirements for both Monash University's Master of Strategic Communications Management and a complementary degree from Shanghai Jiao Tong University (SJTU), spending one year in Australia and another in China. Combining local and global best practices, this program prepares you to specialize in audience analysis, persuasive communication, public relations, and crisis management. You'll develop the capabilities to create ethical stakeholder engagement plans and communicate effectively with diverse audiences worldwide. The curriculum explores the power of narrative techniques and influencer marketing, while assessing the success of multimedia campaigns across traditional and digital platforms. Core courses provide insights into big data applications, including audience sentiment analysis. Led by top academics and industry professionals, this practice-oriented program stays current with sector innovations. It emphasizes hands-on learning, helping you build an impressive professional portfolio. The international study experience boosts cross-cultural skills, expanding career prospects both locally and abroad. You'll gain expertise in cross-cultural planning, digital integration, and working across government, corporate, and nonprofit sectors. Graduates emerge prepared for digital globalization, qualified for leadership positions including: Strategic Communications Consultant, PR Director, Marketing Communications Lead, Corporate Communications Head, Advocacy Strategist, Advertising Director, Political Communications Expert, Market Insights Analyst, and Media Operations Manager.