Bachelor of Media Communication in Public Relations in Caulfield East Australia | Monash University

The Bachelor of Media Communication is a specialized program offering four focus areas: journalism, media studies, public relations, or screen production. You'll build essential professional communication abilities and media production expertise across various platforms including digital media, print, radio, television, film, video editing, scriptwriting, broadcast journalism, podcast creation, and campaign coordination. During your final year, you can integrate your accumulated knowledge through either an internship or capstone project.

This public relations concentration teaches communication theories, emphasizes managing stakeholder connections and organizational reputation, develops public sentiment analysis techniques, and trains you in issue identification and crisis response planning. The curriculum equips you with strategic PR campaign development skills - from goal-setting and audience targeting to implementation, budgeting, and assessment. You'll explore how digital media and globalization influence PR methodologies while studying the legal and ethical standards governing the field.