Bachelor of Media and Communication in Marketing in Melbourne Australia | La Trobe University

Print. Digital. Radio. Television. Podcasts. Social platforms. Mobile narratives. The avenues for content creation and news delivery are vast. As digital storytelling advances at a rapid pace, employers seek graduates who go beyond traditional writing or presenting roles. They require producers, designers, videographers, and podcasters – individuals who grasp the fundamentals of compelling storytelling and possess the technical expertise to bring stories to life.Through La Trobe's Bachelor of Media and Communication, you'll master storytelling across all platforms. Graduate with a professional portfolio, hands-on industry experience, and specialized knowledge to thrive in the fast-evolving media and communications field. Choose from majors in journalism, sports media, media industries, creative and professional writing, or marketing to tailor your degree to your interests.Apply knowledge, skills, and practices from your field with critical and creative thinking, demonstrating independence and sound judgment to evaluate, analyze, and produce works for diverse audiencesResearch, develop, and assess concepts, information, visuals, and methods within your discipline through innovative, analytical, and reflective approachesInterpret, exchange, and communicate ideas, challenges, and arguments across personal, professional, and academic environments using appropriate modes and media for different audiencesCollect and convey ideas and information effectively across multiple platforms in formats suited to various disciplinesWork both independently and collaboratively, showing self-management and the ability to build and maintain professional networks and relationships relevant to your specializationMake informed decisions that reflect the core values and ethics of your field, taking responsibility for your communication, behavior, practice, and ongoing developmentIn the current digital era, marketing expertise is highly sought after across numerous sectors. La Trobe's Marketing major offers specialized knowledge tailored to the digital age. You'll gain essential skills in areas like consumer behavior, brand management, product innovation, and digital marketing strategies. The curriculum emphasizes current practices and emerging trends in marketing. Key competencies developed through this major include communication, creative thinking, problem-solving, innovation, ethical awareness, leadership, and teamwork. Graduates will acquire globally applicable skills and be prepared for careers in organizations seeking innovative marketing talent.