Bachelor of Media and Communication in Creative and Professional Writing in Melbourne Australia | La Trobe University

From print to digital platforms, radio to social media, there are countless avenues for crafting content and delivering news. In today's fast-changing digital landscape, employers seek versatile graduates who go beyond traditional writing or presenting roles. They require skilled producers, designers, videographers, and podcasters – professionals who grasp storytelling fundamentals while mastering technical execution. La Trobe's Bachelor of Media and Communication equips you to tell compelling stories across all formats, graduating with a professional portfolio, real-world experience, and specialized expertise to navigate the evolving media world. Choose from majors in journalism, sports media, media industries, creative writing, or marketing to tailor your degree.
Apply theoretical knowledge and practical skills with independent judgment to create impactful work for diverse audiences
Generate and assess concepts through innovative thinking and reflective practice within your chosen discipline
Articulate complex ideas effectively across personal, professional, and academic contexts using appropriate media formats
Research and convey information clearly through discipline-specific communication methods
Demonstrate teamwork and initiative while building professional networks in your field
Make ethical decisions that align with your discipline's core values, taking responsibility for your work and professional development

The Creative and Professional Writing major sharpens your craft across multiple literary forms. Whether you're drawn to fiction, non-fiction, or screenwriting, this program lets you explore narrative techniques while understanding their literary context. You'll analyze published works through a writer's lens, studying how language creates emotional impact. The curriculum combines creative workshops with practical editing training, including industry-standard publishing practices. Guided by experienced authors, you'll graduate with a polished writing portfolio and transferable skills – the ability to write persuasively, adapt tone for different readers, analyze language critically, and craft engaging narratives valued across professions.