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The Bachelor of Business (Marketing) is perfect for those aiming to pursue a career in marketing. This program provides essential knowledge and skills in the dynamic, multifaceted world of marketing strategy. You'll develop practical abilities in research, analytical thinking, creative problem-solving, performance improvement, and strategic planning.
Program Learning Objectives
Students pursuing the Bachelor of Business (Marketing) at Kaplan Business School will gain expertise in:
Applying conceptual frameworks, technical skills, and analytical thinking to evaluate marketing challenges
Implementing responsible, ethical, and legally compliant approaches across all marketing activities
Collecting, interpreting, and integrating diverse data to inform marketing strategies
Developing and clearly presenting creative marketing approaches to address organizational challenges
Students must reach the admissions standards set by the Academic Board, which are currently: Successful completion of Year 12 or equivalent schooling such as a Certificate IV or equivalent.
ENGLISH ENTRY REQUIREMENTS: Academic IELTS Overall 6.0, with not less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading; OR KITE score greater than 426 Overall for listening, reading and grammar, and B2 for speaking and writing; OR PTE Academic Score of 50; OR TOEFL iBT Score of 60; OR GCE Ordinary Level; Grade C in English Language or English Literature; OR GCE Advanced Subsidiary Level; Grade C in English Language or English Literature; OR GCE Advanced Level; Grade D in English Language or English Literature; OR Cambridge English: Advanced from Cambridge ESOL (CAE) Score of 169.
MATURE AGE STUDENTS
If you are aged 21 years or over, you may be eligible to apply for mature age entry. School results, TAFE or VET qualifications, work experience and other informal study may be accepted in support of your application.