Master of Marketing and Master of International Business - M Marketing in Online Australia | Griffith University

The Master of Marketing and Master of International Business dual degree equips graduates with specialized knowledge in strategic marketing and competitive positioning within the global marketplace. This combined program allows you to earn two master's degrees simultaneously, advancing your professional prospects. Our alumni hold positions with leading global brands and possess the expertise to collaborate effectively with international teams across key business hubs worldwide. The Master of Marketing component provides a comprehensive grounding in marketing fundamentals and contemporary industry standards. Students gain practical skills in applying cutting-edge marketing tools and methodologies to key areas including consumer psychology, market analysis, and omnichannel marketing strategies. The curriculum also develops strategic thinking around value creation, brand positioning, and competitive differentiation through global branding and digital marketing approaches. The Master of International Business component strengthens your commercial expertise with an Asian-focused international perspective. Emphasizing strategic evaluation across diverse regional markets, the program cultivates the leadership capabilities and contemporary business competencies essential for today's interconnected economy. Your coursework will provide critical insights into the sociocultural and political aspects of international commerce, along with strategies for implementing sustainable business models in evolving global trade landscapes.