Bunbury,
WA,
Australia
Type
Public
Degrees offered
Bachelor's Degree
Master of Business Administration in Marketing in Joondalup Australia | Edith Cowan University
Edith Cowan University
|
Joondalup Australia
Visit institution website
for more information
Qualification
Masters Degree (Coursework)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
AUD
36,650
(c. USD25,845.58)
Attendance
Full-time
Full-time Duration
24 months
Equips students with strategic thinking abilities for social and digital media applications. Digital literacy and social media expertise are essential for marketing professionals and small-to-medium business operators. Developed with industry input, this specialization ensures mastery of career-relevant digital marketing tools. Through hands-on projects, students create social media strategies while gaining expertise in digital analytics, SEO, and AI applications. These competencies support innovative product development and strategic marketing initiatives for business growth. The program also examines current challenges in global marketing, preparing graduates for international career opportunities.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
All applicants are required to have a Bachelor's degree plus a minimum of three years of relevant supervisory/management experience, or equivalent prior learning including at least five years relevant professional experience of which at least three of these years must be at a supervisory/management level.
Successful applicants with a Graduate Certificate qualification or higher in Business/Commerce may seek reduced course duration by applying for recognition of prior learning.
One or more of the specialisations in this course has admission requirements. Refer to the specialisation for more information.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree, or
Equivalent prior learning including at least five years relevant professional experience.
IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0),
TOEFL iBT or TOEFL iBT Special Home Edition - Minimum score of 84, with no individual score less than 17.
TOEFL paper-based test (PBT) - Minimum score of 573, including Test of Written English of 5.0 or better.
Successful applicants with a Graduate Certificate qualification or higher in Business/Commerce may seek reduced course duration by applying for recognition of prior learning.
One or more of the specialisations in this course has admission requirements. Refer to the specialisation for more information.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
Bachelor degree, or
Equivalent prior learning including at least five years relevant professional experience.
IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0),
TOEFL iBT or TOEFL iBT Special Home Edition - Minimum score of 84, with no individual score less than 17.
TOEFL paper-based test (PBT) - Minimum score of 573, including Test of Written English of 5.0 or better.
Tuition
AUD
36,650