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Developed in collaboration with industry experts, this program prepares graduates with cutting-edge digital marketing expertise for global readiness.
Mastering digital and social media skills is essential for today's marketing professionals and small-to-medium business owners alike.
Participants will examine contemporary challenges in modern marketing, developing strategic thinking for digital platforms. The curriculum incorporates professional-grade tools like Synthesio and Hootsuite for social media management, WIX for web development, Google Analytics for performance tracking, and Gaze Recorder for content effectiveness evaluation.
Each student will craft a practical digital marketing strategy for an actual business, exploring how digital analytics, SEO, AI, and other technologies can drive product innovation and strategic planning for business growth.