Master of Commerce (Marketing) in Bentley Australia | Curtin University

This program offers thorough and detailed instruction in marketing management fundamentals, consumer behavior studies, and market research, along with specialized subjects pertinent to current marketing theories and applications.

The curriculum explores marketing communications, digital strategies, and industry-specific implementations, including tourism marketing. You'll develop critical analysis skills to address contemporary marketing issues, with special emphasis on brand strategy, business-to-business service marketing, and socially responsible marketing approaches.

Your academic journey includes completing a major research initiative, allowing you to investigate a subject aligned with your career aspirations. In your second year, you can specialize in Luxury Brand Marketing, Digital Marketing Strategies, or General Marketing.

Designed with industry relevance, this program maintains strong connections to the marketing field through collaborations with professional organizations like Australia's Marketing Institute and the UK's Chartered Institute of Marketing. Industry engagement occurs frequently via expert guest lectures and real-world business projects.