Master of Commerce (Digital Marketing) in Bentley Australia | Curtin University

This program offers thorough and detailed instruction in marketing management fundamentals, consumer behavior studies, and market research, along with specialized subjects central to current marketing concepts and applications.

The curriculum addresses marketing communications, digital strategies, and industry-specific implementations like tourism marketing. You'll develop critical analysis skills to tackle contemporary marketing issues, emphasizing brand strategy, business-to-business service marketing, and ethical/socially responsible approaches.

Effective product or service promotion now requires digital platform integration. Through this MBA concentration, you'll expand your digital marketing expertise by examining innovative techniques and methodologies to differentiate your business in crowded marketplaces.

You'll learn to pinpoint key customer segments, assess essential SEO and SEM principles, review social media initiatives, and understand how analytics from major platforms like Facebook and Google can inform marketing strategies.