Bachelor of Design - Advertising and Design in Bentley Australia | Curtin University

Successful advertising combines persuasion, precision targeting, creativity, and innovation. In this program, you'll master both bringing creative concepts to fruition and understanding essential business operations like strategic planning, market research, and campaign management.

You'll refine your abilities in brainstorming, visual communication, graphic design, creative planning, and analytical reasoning while discovering how to leverage advertising and design to fuel business expansion. Additionally, you can specialize by deepening your expertise in either brand strategy or professional writing.

Our curriculum emphasizes hands-on learning that mirrors actual industry expectations and methods, preparing you for a smooth transition into your professional journey after graduation.

Students are actively encouraged to participate in prestigious competitions hosted by leading organizations like Design and Art Direction (D&AD), the Advertising Council of Australia, and the Perth Advertising and Design Club.

The Advertising and Design specialization forms part of the Bachelor of Design degree. You can customize your education by choosing either two supplementary minors or combining one minor with four elective courses to align with your professional aspirations.