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This program equips you with comprehensive skills across multiple communication disciplines such as journalism, digital media, film production, PR, advertising, and visual design. You'll explore media, design, and business subjects, building core competencies in corporate and media communications while having the flexibility to focus on two specialized areas. Through hands-on experience with professional-grade equipment, you'll hone both analytical abilities and technical expertise to create content for diverse platforms including print, broadcast, and digital media.
Your initial year provides an overview of communication fields, with elective courses allowing you to tailor your studies. During subsequent years, you'll select two concentrations: either pairing a media focus with design/business or choosing dual media specializations. Designed for career preparation, this program develops competencies in both established and evolving communication fields. You'll work with professional tools to create content, compile an impressive portfolio, network with industry leaders, and graduate with job-ready qualifications.
The Graphic Communication specialization teaches strategic integration of visuals and text to effectively market products and concepts. Emphasizing real-world applications and production techniques, this track prepares you for success in the competitive advertising sector.