Bachelor of Commerce (Marketing) in Bentley Australia | Curtin University

Marketing serves a crucial role in thriving businesses, determining how to convince target customers to purchase products or services while helping companies stand out from rivals. This program offers insights into marketing's role in generating customer value. You'll explore various marketing domains such as global and digital marketing, retail strategies, market research, pricing approaches, and consumer psychology. The curriculum teaches competitive and customer analysis techniques to forecast demand for goods, services, or concepts through effective marketing strategies.