Bachelor of Commerce (Marketing) in Singapore Australia | Curtin College

Marketing serves as one of the most vital functions in any thriving business. It involves developing strategies to convince target audiences to purchase products or services and assisting companies in distinguishing themselves from rivals. This major offers insights into how marketing contributes to generating customer value. You will explore the wide-ranging marketing landscape, covering areas such as international and digital marketing, retail and service marketing, research, and strategies for product, pricing, and promotion, as well as consumer behavior. You will acquire skills to assess competitor and customer actions, learning how marketing can forecast demand for products, services, or concepts.