Bachelor of Commerce (Honours) - Marketing in Canberra Australia | The Australian National University

The Honors in Marketing program expands upon undergraduate marketing education through three mandatory research methodology courses, one elective course, and a year-long research thesis. The thesis represents the program's cornerstone, with primary focus intensifying after coursework completion, showcasing students' capacity to conduct original supervised research. Participants attend the weekly Research School of Management Seminar Series and deliver a presentation on their proposed thesis near the conclusion of their first semester.Learning OutcomesExhibit comprehensive knowledge and critical comprehension of research design and methodologies in marketingApply this understanding to formulate research proposals and detailed plansCultivate the ability to execute advanced independent research