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Businesses and institutions of all sizes are growing more adept at media engagement. The battle to capture audience interest is more competitive than ever. Strategic, precisely targeted communication is now essential—and there's rising demand for experts who can skillfully manage it across diverse platforms.
Our full-time two-year Master of Media (Strategic Communication) program prepares you to oversee comprehensive communication strategies, from planning to implementation, across all major platforms including digital/social media, television, radio, and print.
Upon completion, you'll gain:
• Sharply refined strategic analysis and critical thinking capabilities
• Expert-level proficiency in crafting customized messages for different media formats
• Thorough knowledge of media networking fundamentals
• Clear grasp of what drives engagement across various media platforms
• Forward-looking perspective on emerging global media developments
Program Length
24 months full-time
Intake Periods
February and July sessions
Campus Location
North Terrace Campus
48 Unit Conversion Masters: Bachelor degree or equivalent OR successful completion of the Graduate Diploma in Media (Strategic Communication) OR Successful completion of the Graduate Certificate in Media (Strategic Communication).
36 Unit Extension Masters: Bachelor degree in Media or relevant cognate discipline OR equivalent professional experience. Relevant professional work experience (equivalent of at least 5 years) will be considered in lieu of the academic entry requirements (Bachelor degree in Media or relevant cognate discipline). Applicants must provide a detailed Curriculum Vitae with their application.
IELTS: Overall band score of 6.5 and Band score of 6 in all bands; TOEFL Paper-based: total score of 577 with a minimum of 4.5 in the Test of Written English (TWE) or Internet-based: total score of 79 with a minimum of 21 in Writing, 18 in Speaking and 13 in Reading and Listening; Pearson Test of English (Academic) overall score of 58 and Skills profile of no less than 50 in all skills; and Cambridge English-Advanced (CAE): Overall score of 176 and Individual score of 169 in all skills.