Master of Business Administration in Marketing in Adelaide Australia | Adelaide University

Develop the ability to craft solutions, guide creative teams, and achieve outstanding outcomes amid disruptive shifts and worldwide unpredictability through Adelaide University's MBA with a Marketing specialization. Within 18 months, you'll gain the competencies and knowledge to assume high-level leadership roles in various sectors, particularly in marketing.

Throughout your program, you'll explore subjects covering accounting, ethical practices, leadership approaches, and cross-cultural dynamics. You'll also undertake focused coursework from your marketing concentration, delving into areas like consumer psychology, data analysis, and business expansion. As part of your curriculum, you'll examine actual business scenarios and implement your knowledge to specific industry contexts. Apply these insights directly in your current role or launch your entrepreneurial endeavor. This Marketing-focused MBA consists of seven foundational courses (including a culminating project) plus five electives.

Essential coursework addresses financial management, accounting principles, sustainable practices, and ethical considerations. You'll additionally pick two optional courses from a diverse selection of approved subjects and three specialized electives from your marketing track, covering consumer behavior, marketing metrics, and business development.

In your final year, you'll undertake a capstone experience – either completing the AICD Company Directors program or executing an industry-based project.