Bachelor of Business (Marketing) - Pathway to Master of Management (Tourism and Event Management) in Adelaide Australia | Adelaide University

Earn an industry-recognized degree that equips you with market analysis skills, strategic development capabilities, and business revenue growth expertise. Learn from faculty who consult for global brands and potentially secure a Vacation Research Scholarship at the Ehrenberg-Bass Institute for Marketing Science. Additional opportunities include participating in our Marketing Clinic, offering guidance to SMEs under expert supervision, and collaborating on organizational research projects. Combine the Bachelor of Business (Marketing) with a Master of Management (Tourism and Event Management) through our accelerated 3 PLUS 1 Pathway to Masters program, completing two degrees in four years by utilizing undergraduate electives for graduate coursework.

Our marketing programs are research-driven and practical. Master cutting-edge marketing techniques and graduate career-ready. This degree develops marketing management competencies, consumer behavior insights, and brand growth principles, taught by faculty who advise corporations like Procter & Gamble, ESPN, and Nestlé. Gain hands-on experience through internships, global study options, and specialized masterclasses to become an industry-ready professional.

Career paths include:

Account manager: Overseeing client accounts; developing creative briefs; coordinating ad production; managing communications
Brand manager: Leading brand development; ensuring marketing-manufacturing alignment; crafting brand strategies
Business development manager: Sales strategy; account growth; partnership cultivation; business planning
Fundraising officer: Organizing donation campaigns; awareness initiatives; donor relations management
International marketer: Leveraging global trends; adapting products worldwide; implementing competitive pricing
Market researcher: Conducting studies; analyzing data; evaluating trends; managing surveys
Marketing coordinator: Executing campaigns; performance tracking; event coordination; promotional content creation.